When it comes to businesses wanting to expand their online presence, there are a variety of options to choose from. One of the most powerful and popular options is social media. Social media will allow you to find new customers and interact with current ones. To do it successfully, you want to make sure you are following these five tips.
1. Post Regularly
Posting regularly is key to any good social media strategy. Keeping your content up-to-date will show your followers that your business is still up and running and that you care about them as customers. Not only will posting regularly appeal to your followers and customers, but it will also encourage the social media algorithms to look upon your favorably.
2. Interact with Followers
Interacting with followers is one of the most important parts of your social media strategy. People like to know that their opinions are valued and listened to. That is why responding to comments, posing questions, and offering advice and tips is so valuable to your online business plan. It allows your customers to share their pains and struggles as well as their highs so you can take that feedback and share it with the rest of your business.
3. Share a Wide Variety of Content
Sharing a wide variety of content allows you to highlight your different aspects of your business. These types of content could include: ‘how-to’ articles, customer testimonials, photos, videos, and live content. Once again, this not only works well from a customer point of view but also from an algorithmic point of view especially with Facebook’s 2018 algorithm changes.
4. Try Doing Contests or Giveaways
Who doesn’t love to win things? Contests and giveaways often have the highest engagement out of all post types. They can be used to promote new products or services and can be used to share your business with friends. Try to make sure that every contest or giveaway involves entrants to visit your company’s website to encourage them to become new customers.
5. Add Live Video to Your Plan
Live video is the latest social media trend and when used correctly it can be a boon for business. Some examples of live content include product demonstrations, behind the scenes looks at the business, and live Q & A’s. This real-time interaction allows your customers and followers the opportunity to see the people behind the business.
There are many ways to implement a social media strategy, but the above ways focus on organic, or non-paid, strategies. When exploring social media options you will notice the most impact when using both organic and paid social media strategies.
Need help implementing the perfect social media strategy? Contact Monarchy Management today!